Donald Trump has been elected president, but the big winner this election was the media.
It’s hard to see how Trump’s victory could’ve happened without the unprecedented free media he received – nearly $3 billion through April, according to one estimate.
And networks were eager to do it, with the increased viewership he brought.
“It may not be good for America, but it’s damn good for CBS,” CBS president Leslie Moonves said of Trump’s candidacy. “What can I say?… The money’s rolling in, and this is fun.”
While the media at large benefited from increased ratings and clicks from Trump’s run, CNN led the way.